A lot of users want a privacy-based or privacy-centric search engine, at the least a search box that does not track who they are + what they searched.

Did you know you can uniquely identify people with 98% accuracy with just their zip code and their birthdate?

Profit Model

Pay-per-click is quite invasive. Google has had to create a whole surveillance network loosley backed by their Analytics.goog to track people across the 'net and help ensure their Pay-per-click model is not double charging their advertisers (or ensure that it is?)

So the idea for the profit model here would be very simple: users pay for time on the search words of their choosing. Just one ad, highest bidder for that time gets displayed.